Anti Limited is a visual communication consultancy. We help businesses and organisations to promote their products, places and personalities in engaging, innovative ways.

Our multi-disciplinary skills allow us to provide effective and exciting content, communication and strategic solutions to our clients. In other words, we understand commercial, creative and technical needs, and help our clients bridge the gap between them.

So whether it requires coherent creative thinking, stunning photography and video, illuminating design, or smart digital innovation, we provide what you need to grab the attention of your audience… to inspire, inform or entertain them.

Fluency in visual magic, technical wizardry, and powerful communications are our core strengths… but they all serve a purpose… ensuring you get more bang for your buck.

We love to highlight the detail, narrative and character which makes our client’s offerings so important… and we amplify them to ensure you get better returns and a better platform to promote your services and products in an ever-evolving multi-channel world.


We’re situtated in the beautiful south Pennines, mid-way between Manchester and Leeds, close to the major creative hubs of the North of England. According to Google Maps we’re slap-bang in the centre of Great Britain, ideally based to work anywhere across the country.

Our location provides plenty of inspiration and reference, whether it’s from the landscape, the history or the economic diversity of the region.


The company was founded by Joby Catto in 2005. Joby’s a creative to the core; using Macs since 1990; more than fifteen years of professional design industry experience; over a decade working with computer generated 3D design and visualisation techniques. He’s also at the forefront of new digital imaging techniques, has specialised in panoramic and high dynamic range photography since 2004, and is a member of the International VR Photographer’s Association.

He’s produced photographic, virtual reality (VR) and digital content for a broad range of online planning, education and visualisation solutions. Core experience stems from work within the retail, event & exhibition, design & marketing, and food & hospitality sectors. Recent commissions have included Visit Manchester, Life Technologies, MediaCityUK, Booths, Manchester International Festival, the British Library, Manchester Craft and Design Centre, Northern Restaurant and Bar Show, Bolton Octagon, Band on the Wall, the British Army and Selby College. Anti Limited was also commissioned to create 360° content for the 2010 iPhone & iPad POS application, OakleyView.

Joby founded and led the specialist VR team for one of the UK’s largest shopper marketing agencies, helping them to deliver innovative solutions for brands and retailers including Boots, Disney, Asda WalMart, GlaxoSmithKline, L’Oreal, Thorntons, Argos, Homebase, PC World and Sky. These were deployed on multiple platforms – desktop, iOS and offline –  as well as in two dedicated immersive life-sized walk-in ‘Virtual Labs’ in Leeds and London. Core content included fly-through 3D animations, immersive video & panoramic 360° photography, and Unity3D-based gaming applications. Now he’s bringing that professional experience and knowledge to a broader range of markets.

When he’s not making complex, clever content to make client’s lives easier, Joby can be probably found enjoying the great outdoors, indulging in his passion for good food and cooking, feeding his inner geek by keeping abreast of the latest technological innovations, or continuing his never-ending quest for musical fulfilment.

© 2005-2015 Anti (Design Services) Limited. Copyright of all work displayed on this site remains with the author unless explicitly stated.