A bird’s eye view of the Tour de France 2014 in Yorkshire

Enthusiastic crowds welcome riders on Day 2 of Le Tour de France 2014 as they enter the village of Ripponden in West Yorkshire. Vincenzo Nibali, from Astana Pro Team, passes the camera at the centre of the peloton. He later took the lead on this dramatic day’s racing to win Stage 2 as it finished in Sheffield. Three weeks later he was crowned overall winner of the 2014 Tour de France after consolidating his early lead and finishing on the Champs Elysées with an eight minute overall lead.

Tour de France stage 2 winner in Ripponden, Yorkshire

An estimated 2.5 million people lined the route of this year’s Tour de France over two days of thrilling cycling across hill, dale and through historic towns and cities in the north of England. Le Tour Yorkshire has been a resounding success by any standard, showing off the enthusiasm of the folk of Yorkshire, and the beautiful landscape we have here. To view a sunset panorama of the view at the top of the gruelling gradient of Cragg Vale nearby, click here.

Tour de France stage 2 winner in Ripponden, YorkshirePhotographing this was a bit of a challenge; I shot fast and panned quickly to catch the peloton as it sped past. The camera was mounted on the top of a 3 metre high carbon fibre pole, which as usual caused plenty of mirth and curiousity in the crowd as we waited for the cyclists to pass.

In the end, the riders flew past us in around twelve seconds, slowing down only slightly to take the bend before climbing up to Ripponden Bank. It might’ve been over in a flash, but it was a fantastic experience never the less. If you ever get the chance to watch the Tour de France, do so… it’s well worth it.

Technical info: photographed using Canon EOS 5D Mark III and Canon EF 8-15mm f4 fisheye zoom lens; RAW processed with Lightroom 5.4. Stitched with PTGui Pro 5.2.0, output using Pano2VR Pro 4.5
You can also view this panorama on 360cities_logo

Bonfire Night across Manchester from MediaCityUK

Click/tap the image above to view a fullscreen panoramic 360° view of the scene in your browser

Here’s a sneak peek at some footage I shot on Bonfire Night, as part of a wider collaborative project. I’ve got a long tradition of shooting timelapses of November 5th (here’s a link to an epic one from 2006) but this was particularly fun to shoot.

A grandstand view, 22 stories up in an apartment in MediaCityUK, using 2x Canon EOS DSLRs, and 3x GoPro Heros. The panorama above gives you a better idea of the location, and the attachments for the GoPros. Below are two of the timelapse videos I shot on the night: there are full descriptions of both on their respective Vimeo pages.

View this location in Google Earth by clicking or tapping this icon…

A visit to Heap’s Dairy, home of Calderdale Cheese

Not long after moving to Calderdale, I came across a cracking market stall on Todmorden market. Seduced at first by the wonderful pies on sale, I soon sampled the locally made cheese, and struck up a conversation with the proprietor, Robyn Heap. She told me about the farm she and her husband David ran, and how they’d started to produce their own commercial farmhouse cheese, the first in Calderdale, based on a century-old recipe they’d found whilst carrying out work in the cellars. I’m a sucker for good Yorkshire ales paired with equally good Yorkshire foodstuffs, and I’d found a great half of the equation at this stall.

Fast forward eighteen months, plently of pies and cheese from the stall, a royal visit and much official recognition later, and I was finally able to visit their farm on the tops at Hubberton above Sowerby Bridge. I really couldn’t have asked for a better day: not a cloud in the sky, and only the sound of bees and curlews in the sky above. I shot the panoramas in this post, and a regular photoshoot of farm life as well, and enjoyed the banter, wisdom and hospitality of David and Robyn during my visit. I think the views below capture a little of the magic, beauty and hard work which this successful farm exudes. I can’t finish without urging you to try and sample some of their wares if you’re in the area (see their website for stockists) because it’s great stuff: somewhere between a Lancashire, Wensleydale and a Cheshire cheese. Perfect with some homemade bread and a bottle of locally brewed beer!

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Click below for a fullscreen 360° view of the scene in Flash or QuickTime format, or locate the scene in Google Earth.

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Click below for a fullscreen 360° view of the scene in Flash or QuickTime format, or locate the scene in Google Earth.

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Click below for a fullscreen 360° view of the scene in Flash or QuickTime format, or locate the scene in Google Earth.

About

What

Anti Limited is a visual communication consultancy. We help businesses and organisations to promote their products, places and personalities in engaging, innovative ways.

Our multi-disciplinary skills allow us to provide effective and exciting content, communication and strategic solutions to our clients. In other words, we understand commercial, creative and technical needs, and help our clients bridge the gap between them.

So whether it requires coherent creative thinking, stunning photography and video, illuminating design, or smart digital innovation, we provide what you need to grab the attention of your audience… to inspire, inform or entertain them.

Fluency in visual magic, technical wizardry, and powerful communications are our core strengths… but they all serve a purpose… ensuring you get more bang for your buck.

We love to highlight the detail, narrative and character which makes our client’s offerings so important… and we amplify them to ensure you get better returns and a better platform to promote your services and products in an ever-evolving multi-channel world.

Where

We’re situtated in the beautiful south Pennines, mid-way between Manchester and Leeds, close to the major creative hubs of the North of England. According to Google Maps we’re slap-bang in the centre of Great Britain, ideally based to work anywhere across the country.

Our location provides plenty of inspiration and reference, whether it’s from the landscape, the history or the economic diversity of the region.

Who

The company was founded by Joby Catto in 2005. Joby’s a creative to the core; using Macs since 1990; more than fifteen years of professional design industry experience; over a decade working with computer generated 3D design and visualisation techniques. He’s also at the forefront of new digital imaging techniques, has specialised in panoramic and high dynamic range photography since 2004, and is a member of the International VR Photographer’s Association.

He’s produced photographic, virtual reality (VR) and digital content for a broad range of online planning, education and visualisation solutions. Core experience stems from work within the retail, event & exhibition, design & marketing, and food & hospitality sectors. Recent commissions have included Visit Manchester, Life Technologies, MediaCityUK, Booths, Manchester International Festival, the British Library, Manchester Craft and Design Centre, Northern Restaurant and Bar Show, Bolton Octagon, Band on the Wall, the British Army and Selby College. Anti Limited was also commissioned to create 360° content for the 2010 iPhone & iPad POS application, OakleyView.

Joby founded and led the specialist VR team for one of the UK’s largest shopper marketing agencies, helping them to deliver innovative solutions for brands and retailers including Boots, Disney, Asda WalMart, GlaxoSmithKline, L’Oreal, Thorntons, Argos, Homebase, PC World and Sky. These were deployed on multiple platforms – desktop, iOS and offline –  as well as in two dedicated immersive life-sized walk-in ‘Virtual Labs’ in Leeds and London. Core content included fly-through 3D animations, immersive video & panoramic 360° photography, and Unity3D-based gaming applications. Now he’s bringing that professional experience and knowledge to a broader range of markets.

When he’s not making complex, clever content to make client’s lives easier, Joby can be probably found enjoying the great outdoors, indulging in his passion for good food and cooking, feeding his inner geek by keeping abreast of the latest technological innovations, or continuing his never-ending quest for musical fulfilment.

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