I’m thrilled to announce details of a project which has recently gone live on the iTunes app store, using panoramic content created by Anti Limited. The newly-released Oakley Lensfinder app, created by leading agency Neue Digitale in Frankfurt, enables extreme sports fans to experience interactive product configuration in a series of fully immersive environments. It’s a smart, exciting and powerful way to choose eyewear on iPad and iPhone. Oh, and it’s free too. Very cool!
The interface allows the user to select their preferred lens type and see the optimum optical characteristics for their sport. What makes it so much more enjoyable than a standard web-based product finder is the way you tap the screen to momentarily raise/lower the glasses, and pinch and drag to look all about the 360° panoramic environments. Several panoramic photographers provided content for the app: I contributed the raw beauty of a wintery Alpinesque mountain scene, and the exhilaration of upland driving on an open road. You can view the original snow panorama here, and the road panorama here.
You can read more about the development of the application here on the Neue Digitale website. I think it’s a great way of using panoramic content to immerse the user in the environments which the product was specifically designed for, and I’m excited so many people will be able to enjoy the beautiful scenery while choosing cutting-edge lens technology.